Working at Ad Agency Rastro, I was responsible for the strategy behind the launch of #LabOiFuturo, the new innovation and creativity space of a Brazil’s second largest telecom company. This time, I was not only responsible for the idealization and execution of the marketing campaign, but also for the conceptualization of the space itself.

As a result, we’ve dominated conversations on social networks and managed to represent the space from different perspectives. With our own brand and visual identity to stand out within the institute’s communication, we create content that explores the connection between creativity and innovation, reaching more than 135,000 views, 245,000 impressions and 16,000 interested in the Public Notices to participate in the laboratory.

_{SERVICES: Project Strategy | Film Production | Account Management}